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Drive awareness and build community in Instagram

With a vibrant community of more than 1 billion people, a business presence

on Instagram is like being on one of the busiest street corners in the world.

This guide will help your business stand out on that busy street corner with advice

from successful small businesses, like you, along the way.

“44% of people surveyed strongly associate Instagram with discovering local/small brands.”. On Instagram, you can create posts, videos or stories to engage with your existing followers and then turn content into ads that can help you get discovered by the people that will love your brand.


Sign up or convert to an Instagram Business account to unlock

exclusive features like Professional Dashboard, a hub of resources

and inspiration, as well as in-app ad creation and on-platform

shopping tools. With an Instagram Business account, you have

early access to new tools.


Ask your community to share how they’re using your products by

giving them a hashtag to add to their posts. For feed posts, use

3 or more hashtags that describe your business, product or service

to reach people who may be interested in your business but

haven’t yet discovered it.


Turn your top-performing content into ads by boosting a post. Ads

use audience information like location, interests and more to reach

the people most likely to love your business. Consider using the

“More Profile Visits” or “More Messages” objective for your ads if

Your primary goal is to grow your Instagram community.


Instagram is a place where you can…

Get inspired. Even if you’re shy, try following accounts that inspire

you — it could result in a follow back! Reach out to express how

much you love a brand or ask them specific questions.

Inspire others. Engage directly with your followers by responding to

comments and reactions and replying to direct messages. This can

help you build trust with new customers and encourage people to

start conversations with your business.


Show off your creativity with entertaining Reels! Tap into what’s

trending and share what makes your brand unique. Or, start a trend

of your own! Play with humor, transitions, audio or text to entertain

your audience and keep them watching.

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  1. When I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the exact same comment. Is there a means you can remove me from that service? Kudos!

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