You are currently viewing Affiliate marketing statistics

Affiliate marketing statistics

Affiliate marketing statistics Before defining the term and analyzing this concept of affiliate marketing, it is helpful to have in mind a couple of statistics that illustrate the state of affiliate marketing in the business world at this moment. 

  • Approximately 15% of the digital media industry’s revenue now comes from affiliate marketing. (BusinessInsider) 
  • Over 50% of top affiliate programs fall into 4 categories: Fashion, Sports, Health & Beauty, Travel (AMNavigator) 
  • Top factors for choosing an affiliate program are product or service relevancy (18.15%), affiliate program reputation (15.97%) and affiliate network or tracking platform (11.58%). (AffStat) 
  • The most common places to find new affiliate programs include information on the merchant’s website, searches on Google and affiliate network websites. (AffStat) • Affiliate marketing will affect 14% of all e-commerce purchases in the United States. (DigitalCommerce360) 
  • With the power of social media, content publishers, and a plethora of digital media readily available at their fingertips, today’s consumers are more educated and shopper-savvy than ever before. (Rakuten) 
  • When it comes to purchasing decision, price point had the most influence on a Millennial (62%), outweighing recommendations from a friend (55%), brand reputation (47%), and product quality (35%). (Rakuten) 
  • Mobile devices were crucial for Millennial mothers to search for the best possible price of a product (79.4%), read reviews (68.9%), and download coupons (67.1%). Even in-store shopping was greatly influenced by Millennial mobile users, with over half (52%) comparing prices to other retailers. (Rakuten) 
  • More than 30% of affiliate-generated sales originate from a mobile device. (Awin) • Nearly 50% of affiliate-referred traffic originates from a mobile device. (Awin) 
  • 40% of marketing professionals quote affiliate marketing as the most desired digital skill. (AMNavigator) 

What we can conclude about affiliate marketing is the following: 

  • Affiliate marketing has (and will continue to have) an important role in e-commerce.  
  • Affiliate marketing is an amazing opportunity to increase sales (and revenue) for both merchants and affiliates. 
  • Content is the best way to promote affiliate links. 
  • Working on authenticity and reputation is the best way to earn credibility online and thus increase the profitability of affiliate marketing. 

This Post Has 8 Comments


    I would like to thank you for the efforts youve put in writing this website. I am hoping to view the same high-grade content by you later on as well. In fact, your creative writing abilities has inspired me to get my own blog now 😉


    After I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I receive 4 emails with the exact same comment. Is there a way you are able to remove me from that service? Thank you!


    You ought to take part in a contest for one of the highest quality blogs on the net. I will recommend this website!


    An interesting discussion is definitely worth comment. I believe that you should write more about this issue, it may not be a taboo subject but typically folks dont speak about these subjects. To the next! Kind regards!!

Leave a Reply